Meet Emily Emily Is a Fashion Influencer on Instagram

Instagram is the virtual catwalk, and Emily Jaury is making the most of it. She regularly posts her outfit photos and at the same time promotes local brands sold at her e-commerce site, Love and Flair.

"I could rail my social media influence past checking how many of the items I wear get sold on the site. About of the time, I can see positive impact within 24 hours," says the Business concern Administration graduate from University of Southern California.

Emily is one of Instagram's early adopters. She started using the photograph-sharing platform shortly later on its launch in 2010. Her breakout moment happened terminal July. Emily went on a vacation to Santorini, and brought a pick of summertime-fix outfits from Love and Flair to snap outfit photos with the famed pastel cliff houses as backdrop.

"That picture was reposted so many times in just one day. That fabricated me realise only how fast a picture show tin go viral," the 22-yr-old says.

An interesting fact backside Emily'due south twoscore,000 followers-strong Instagram is that the photos are taken with her iPhone (now iPhone 7), unlike many other influencers who rely on high-tech cameras. Like many other social media stars, though, Emily has a faithful "Instagram boyfriend" who takes her outfit photos.

"But when it comes down to it, I usually just ask anyone around, from waiters to strangers, and direct them on the preferred bending to take the shot. Pretty shameless, just hey, anything for a skilful photo, right?" she laughs.

Taking skillful photos alone are no longer enough to stay on top of the social media game. With added features like Instagram Stories, influencers like Emily are expected to provide real-time updates for their followers. Luckily, she has gotten hooked past the new feature.

"It'due south easier to talk and share most what'south on my mind through Stories. In response, my followers would send me directly letters and we'll conversation. Or else, they would come to encounter me in i of Dearest and Flair events and inquire for styling tips. That manner, I tin build a relationship with my followers."

The effort is worth it because social media is a growing extension of Emily'due south mean solar day job as a fashion entrepreneur. She shares the procedure of running a startup with her followers, while growing the business organically.

(clockwise, from top left) Maria Rahajeng, Emily Jaury, Anastasia Siantar, Elizabeth Rahajeng, Olivia Lazuardy

"I get to create a community of girls who back up ane another, and show them that it's possible for girls to run their own companies," Emily says. Instance in bespeak is her friendship with boyfriend Instagram influencer Olivia Lazuardy, who stocks clothes from her characterization Calla Atelier at Love and Flair.

When they met at the Prestige shoot, the two caught up excitedly and their natural chemical science showed when they had to share a frame. Beyond pretty pictures and new bonds made on social media, online hatred is a reality to the influencers. Emily admits that she gets hate comments and "trolls" on her business relationship.

"At that place's e'er going to be an anonymous account that leaves inappropriate comments. It'south easiest to only press delete and cake when information technology happens. Don't let it impact you," she says.

With a stiff vision to grow her social media presence, Emily leaves out a few things from her Instagram account. Her relationship is i. Although she occasionally shares photos of Adhi Rekso Sosrodjojo, her boyfriend of six years, Emily is very careful non to spill personal details.

"I don't hide information technology, but I tend to be more selective in posting almost my human relationship. I call up relationships last longer when you don't air your dirty laundry in public."

As a manner entrepreneur, Emily doesn't rely solely on social media equally her long-term career plan. "I'm generally a pessimist and I call back it'due south always skillful to have a backup programme," she says.

No wonder that besides leading a team of eighteen at Love and Flair, Emily besides runs her personal fashion characterization, Suki. The label, at present sold at Love and Flair and Sogo Plaza Senayan, shows her penchant for quirky things through piece of cake silhouettes and unique patterns. The ambitious fashionpreneur also plans to launch more ready-to-wear labels and a beauty and men's departments on Love and Flair later on this year.

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The full feature has been published in Prestige Feb 2017, The Love Upshot. Click hither to purchase.

Outfit: No 21 from Jade Boutique

Jewellery: Cartier from Time International

Photography: Denny Tjan

Styling: Koko Namara

Makeup: Meica

Pilus: Ade Ragil

Location: Keraton at The Plaza

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